High-end watch brand in crisis ahead

Recently, Haute Horlogerie Awards Ceremony (Grand Prix d `Horlogerie de Genve) held in Geneva, the Grand Theater. This year is the ninth high-level clocks Awards held in Geneva, is the Swiss watch industry’s most prestigious honor the altar table, this year a total of 362 entries shall watch, and the scene flourishing.

Association of the Swiss watch industry (FH) the latest data show that the economic downturn affected the impact of the Swiss watch exports in October fell 22.7% from a year earlier to 13 billion Swiss francs, making the decline over the past ten months remained at 25.5%, no wonder Many conservative design of the classic models of the "tsunami table" came into being early this year. However, the major Swiss watch brand launched this year’s new, there are still many challenges the limits of movement styles, bold and avant-garde design, breakthrough technology innovation and luxury full-diamond watch is against the crisis, the cast 18 to be versatile, with a positive attitude in the 2010′s arrival.

 

高档腕表品牌在危机中前行

Heuer

Recently, the TAG Heuer (Tag Heuer) announced that its most bold and innovative, time accuracy up to hundredth of a second mechanical Monaco V4 chronograph officially go on sale priced at 650,000 yuan, the global Jinshou 150 to commemorate the the 150th anniversary of the creation of TAG Heuer. As a concept of the table, Monaco V4 award-winning, including the awards Haute Horlogerie Best Design Award, "Wallpaper" "Best Watch", "Popular Science" "Best New Product." V4 prior to the birth have any complex features of modern mechanical watch is usually a "traditional" watch parts, V4′s design team will these principles aside, they pioneered the use of belt drives to replace the traditional mechanical watches in the success of the small gear and gear shaft. The miracle is the industry’s belt-style watch is entirely hand-crafted for the mechanical movement kinetics of the creation of a new mode of thinking, as to whether a commercial success, still time to give answer.

Langer’s LANGE ZEITWERK in Geneva Watches Awards Ceremony awarded the "L` Aiguille d `Or" (Golden pointer Award). All mechanical character-type dance show with the creeping hours and minutes display different style, innovative digital disc structure, number of dimensions may be unrivaled. Time, the bridge constitutes a hour, minute and small seconds, set the framework, the shape of the wings across the open dial. Dynamic storage instructions smile style is a manifestation of optimism. Digital disk switch was designed cleverly, by virtue of hearing can tell which one is the minutes before the jump (1 day 1416 times), which is the whole (1 day 24 times) of the hours and minutes before the jump at the same time. This is the first dance with such a clear display of the mechanical watch word, to give people time for a new sensory experience, this life in May this year.

Audemars Piguet (AUDEMARS PIGUET) in the ceremony to the exclusive Audemars Piguet Jules Audemars watch escapement also won the "Best Male Form" awards, as well as the Geneva Asia Award "Public Choice Award." This Audemars Piguet will soon join the first anniversary of the expiry of Phillpe Merk Chief Executive Officer, no doubt, the best gift.

 

高档腕表品牌在危机中前行

Vacheron Constantin watches jewelry

In 2009, Vacheron Constantin watches jewelry more attention to high production areas, the first time at the senior watch sector-shaped diamond-cutting fire-color process, introduced two high-level models grace graceful jewelry watches: Lady Kalla Flame and Kalla Haute Couture Secret . All 1005 models with manual winding movement, its winding crown is located in the back of the movement, using "emmaillement" technology, pure hand-made and highly flexible, can be material to the absolute minimum, so the fire can be used to color-shaped diamond-cutting process The whole table diamond-studded, even the clasp is no exception.

Kalla Haute Couture Secret watch in a total of 28 fire color weighing 20 carats of diamond shape formed by the "Starlight curtain", the secret diamond-studded dial looming, bracelets set with 120 diamonds. In the Kallista watch the 30th anniversary of the birth, Vacheron Constantin to create a new Kallania total weight of about 170 to 186 carats of emerald-shaped cut carats of diamonds in jewelry applications and the number of two aspects to create a new history. In order to enhance the value of the entire paragraph watch, equipped by the Vacheron Constantin manufacture of independent development, and engraved with the prestigious Geneva Seal of the movement – the world’s thinnest mechanical movement of the 1003 models. It is reported that these two tables has recently come to Shanghai, and in No. 796 Huai Hai Road, Vacheron Constantin homes displayed.

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